What Can I Do To Improve My Trade Show Stand?

Display BoardsYour trade show’s coming, are you excited? You should be. Trade shows are an important opportunity for you to promote your business and services. Trade shows give you the chance to advertise your business to willing consumers, so make the most of your trade show space.

Making the most of your trade show

Trade shows means sharing the event with other business owners. How can make sure that your trade show stand can attract audiences? When you have invested a few dollars on a trade show, you have to get a return of investment; otherwise, you’ll lose your money.

How to make your trade show a stand out?

Drawing audiences to your trade show stand can be hard. With a lot of competition around you, you’ll have little chance of driving traffic towards your show stand. Here are a few tips on how to get the most from your trade show and make your stand pop!

  • Get creative
  • Get the right look and feel – keep your branding consistent
  • Giving samples and giveaways
  • Create enough space
  • Pick the right people
  • Chat with the event organiser
  • Try your trade show space before hand
  • Be clear with what you are selling – simple is easier to understand
  • Don’t clutter

Your trade show stand should be able to give your potential customer what they are looking for in a glance and make them want to find out more, come on over and see you.

What Can I Do To Improve My Trade Show Stand?

Your best asset is visual; people will be scanning the room for something of interest. Make use the display board or as your wall divisions, pick a theme, colours, large fonts for any writing, have things people can touch and feel, try and taste( if appropriate). If it is a family event make sure you have things for the children, if the children stop, Mum and Dad will too.

You can place your ads and graphics on polystyrene board. Make them large, simple and bold so you can convey your message clearly. What are you selling? Make it easy to understand.

Need to hire display boards for your next trade show? Contact Polystyrene Central for your trade show needs. We will even come and setup your stand if needed. Call us on 0429 970 189 to discuss your needs and get a quote.